# Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment

> Research article (Information Systems Research, 2019) · cited 83× · AI/ML

**Wikidata**: [openalex:W2529452593](https://www.wikidata.org/wiki/openalex:W2529452593)  
**Source**: https://4ort.xyz/entity/personalized-mobile-targeting-with-user-engagement-stages-combining-a-structural-hidden-markov-model-and-field-experimen