# Personalized marketing: Leveraging AI for culturally aware segmentation and targeting

> Research article (Alexandria Engineering Journal, 2025) · cited 15× · AI/ML

**Wikidata**: [openalex:W4406978472](https://www.wikidata.org/wiki/openalex:W4406978472)  
**Source**: https://4ort.xyz/entity/personalized-marketing-leveraging-ai-for-culturally-aware-segmentation-and-targeting