# Personalization as a promise: Can Big Data change the practice of insurance?

> Research article (Big Data & Society, 2020) · cited 113× · AI/ML

**Wikidata**: [openalex:W3036150657](https://www.wikidata.org/wiki/openalex:W3036150657)  
**Source**: https://4ort.xyz/entity/personalization-as-a-promise-can-big-data-change-the-practice-of-insurance