# Personalization and customization in fashion: searching for a definition

> Research article (Journal of Fashion Marketing and Management, 2022) · cited 16× · AI/ML

**Wikidata**: [openalex:W4312282229](https://www.wikidata.org/wiki/openalex:W4312282229)  
**Source**: https://4ort.xyz/entity/personalization-and-customization-in-fashion-searching-for-a-definition