# Personality or Value: A Comparative Study of Psychographic Segmentation Based on an Online Review Enhanced Recommender System

> Research article (Applied Sciences, 2019) · cited 44× · AI/ML

**Wikidata**: [openalex:W2946297064](https://www.wikidata.org/wiki/openalex:W2946297064)  
**Source**: https://4ort.xyz/entity/personality-or-value-a-comparative-study-of-psychographic-segmentation-based-on-an-online-review-enhanced-recommender-sy