# Personalisation the artificial intelligence way

> Research article (Journal of digital & social media marketing., 2019) · cited 33× · AI/ML

**Wikidata**: [openalex:W3008204822](https://www.wikidata.org/wiki/openalex:W3008204822)  
**Source**: https://4ort.xyz/entity/personalisation-the-artificial-intelligence-way