# Personal values and impulse buying: The mediating role of hedonic shopping motivations

> Research article (Journal of Retailing and Consumer Services, 2023) · cited 49× · AI/ML

**Wikidata**: [openalex:W4313460011](https://www.wikidata.org/wiki/openalex:W4313460011)  
**Source**: https://4ort.xyz/entity/personal-values-and-impulse-buying-the-mediating-role-of-hedonic-shopping-motivations