# Personal Branding on Social Media: The Role of Influencers

> Research article (Instituto Politécnico do Porto, 2021) · cited 11× · AI/ML

**Wikidata**: [openalex:W3185756596](https://www.wikidata.org/wiki/openalex:W3185756596)  
**Source**: https://4ort.xyz/entity/personal-branding-on-social-media-the-role-of-influencers