# Performance implications of strategic planning and marketing capability in micro and small businesses in an emerging African economy: a contingent resource-based view

> Research article (Journal of Small Business & Entrepreneurship, 2019) · cited 25× · AI/ML

**Wikidata**: [openalex:W2911009762](https://www.wikidata.org/wiki/openalex:W2911009762)  
**Source**: https://4ort.xyz/entity/performance-implications-of-strategic-planning-and-marketing-capability-in-micro-and-small-businesses-in-an-emerging-afr