# Performance evaluation of different customer segmentation approaches based on RFM and demographics analysis

> Research article (Kybernetes, 2016) · cited 103× · AI/ML

**Wikidata**: [openalex:W2513975426](https://www.wikidata.org/wiki/openalex:W2513975426)  
**Source**: https://4ort.xyz/entity/performance-evaluation-of-different-customer-segmentation-approaches-based-on-rfm-and-demographics-analysis