# Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit

> Research article (Journal of Consumer Research, 2015) · cited 55× · AI/ML

**Wikidata**: [openalex:W2232286869](https://www.wikidata.org/wiki/openalex:W2232286869)  
**Source**: https://4ort.xyz/entity/performance-brand-placebos-how-brands-improve-performance-and-consumers-take-the-credit