# Perceived Usefulness and Ease of Use of Artificial Intelligence on Marketing Innovation

> Research article (International Journal of Innovation in the Digital Economy, 2022) · cited 28× · AI/ML

**Wikidata**: [openalex:W4210637499](https://www.wikidata.org/wiki/openalex:W4210637499)  
**Source**: https://4ort.xyz/entity/perceived-usefulness-and-ease-of-use-of-artificial-intelligence-on-marketing-innovation