# Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention

> Research article (ASEAN Marketing Journal, 2015) · cited 30× · AI/ML

**Wikidata**: [openalex:W2561220968](https://www.wikidata.org/wiki/openalex:W2561220968)  
**Source**: https://4ort.xyz/entity/perceived-risk-and-trust-as-major-determinants-of-actual-purchase-transcending-the-influence-of-intention