# Perceived Guest House Brand Value: The Influence of Web Interactivity on Brand Image and Brand Awareness

> Research article (Journal of Promotion Management, 2020) · cited 15× · AI/ML

**Wikidata**: [openalex:W3092825761](https://www.wikidata.org/wiki/openalex:W3092825761)  
**Source**: https://4ort.xyz/entity/perceived-guest-house-brand-value-the-influence-of-web-interactivity-on-brand-image-and-brand-awareness