# Perceived Control or Haptic Sensation? Exploring the Effect of Image Interactivity on Consumer Responses to Online Product Displays

> Research article (Journal of Interactive Advertising, 2019) · cited 22× · AI/ML

**Wikidata**: [openalex:W2995880876](https://www.wikidata.org/wiki/openalex:W2995880876)  
**Source**: https://4ort.xyz/entity/perceived-control-or-haptic-sensation-exploring-the-effect-of-image-interactivity-on-consumer-responses-to-online-produc