# Perceived brand transparency: A conceptualization and measurement scale

> Research article (Psychology and Marketing, 2024) · cited 33× · AI/ML

**Wikidata**: [openalex:W4399480315](https://www.wikidata.org/wiki/openalex:W4399480315)  
**Source**: https://4ort.xyz/entity/perceived-brand-transparency-a-conceptualization-and-measurement-scale