# PERCEIVED BENEFITS AND PERCEIVED RISKS EFFECT ON ONLINE SHOPPING BEHAVIOR WITH THE MEDIATING ROLE OF CONSUMER PURCHASE INTENTION IN PAKISTAN

> Research article (International Journal of Management Studies, 2020) · cited 118× · AI/ML

**Wikidata**: [openalex:W3025128708](https://www.wikidata.org/wiki/openalex:W3025128708)  
**Source**: https://4ort.xyz/entity/perceived-benefits-and-perceived-risks-effect-on-online-shopping-behavior-with-the-mediating-role-of-consumer-purchase-i