# Perceived authenticity of hallmark event brands: Conceptualization, measurement, and an integrative framework

> Research article (Journal of Destination Marketing & Management, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4321465569](https://www.wikidata.org/wiki/openalex:W4321465569)  
**Source**: https://4ort.xyz/entity/perceived-authenticity-of-hallmark-event-brands-conceptualization-measurement-and-an-integrative-framework