# People–planet–profits for a sustainable world: integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firms

> Research article (Journal of service management, 2022) · cited 36× · AI/ML

**Wikidata**: [openalex:W4224256954](https://www.wikidata.org/wiki/openalex:W4224256954)  
**Source**: https://4ort.xyz/entity/peopleplanetprofits-for-a-sustainable-world-integrating-the-triple-p-idea-in-the-marketing-strategy-implementation-and-e