# Peer-to-peer selling in online platforms: A salient business model for virtual entrepreneurship

> Research article (Journal of Business Research, 2017) · cited 75× · AI/ML

**Wikidata**: [openalex:W2770626217](https://www.wikidata.org/wiki/openalex:W2770626217)  
**Source**: https://4ort.xyz/entity/peer-to-peer-selling-in-online-platforms-a-salient-business-model-for-virtual-entrepreneurship