# Past, Present, and Future of Electronic Word of Mouth (EWOM)

> Research article (Journal of Interactive Marketing, 2020) · cited 322× · AI/ML

**Wikidata**: [openalex:W3090581317](https://www.wikidata.org/wiki/openalex:W3090581317)  
**Source**: https://4ort.xyz/entity/past-present-and-future-of-electronic-word-of-mouth-ewom