# Past Post

> Afterlife App, last wishes and embedded life insurance

**Wikidata**: [Q116717616](https://www.wikidata.org/wiki/Q116717616)  
**Source**: https://4ort.xyz/entity/past-post

# Past Post

## Summary
Past Post is a Mexican fintech and insurtech application founded in June 2022 that combines digital legacy planning with embedded life insurance. Headquartered in Mexico City, the platform allows users to manage last wishes, wills, and posthumous communications through a software-as-a-service model distributed via mobile app stores and business-to-business channels.

## Key Facts
- **Inception Date:** June 2022
- **Headquarters:** Mexico City, Mexico (Postal Code: 11000)
- **Legal Name:** J4PP SA de CV
- **Industry Classification:** Fintech, Insurtech, Non-fungible tokens (NFTs), Information Technology
- **Distribution Platforms:** Apple App Store (ID: 6444081225) and Google Play Store (package: com.pastpost)
- **Legal Form:** Privately held company
- **Instance Types:** Business, enterprise, application, website, life insurance, software as a service (SaaS)
- **Service Categories:** Digital download, business-to-business
- **Website:** https://pastpost.com/ (Spanish language, Mexico-focused)
- **Crunchbase Organization ID:** past-post
- **Google Play Developer ID:** 5258026934991929097
- **LinkedIn Organization ID:** 87401219

## FAQs

### Q: What services does Past Post provide?
A: Past Post is an afterlife planning application that combines last wishes management with embedded life insurance. The platform handles wills, bereavement planning, pet care arrangements, heritage registration, and posthumous message delivery through a unified digital interface.

### Q: When was Past Post founded and where is it based?
A: Past Post was founded in June 2022 and is headquartered in Mexico City, Mexico. The company operates under the legal name J4PP SA de CV as a privately held enterprise.

### Q: How can users access Past Post?
A: Past Post is available as a mobile application through the Apple App Store (app ID: 6444081225) and Google Play Store. The platform also offers business-to-business distribution channels and operates a website at pastpost.com.

### Q: What industries does Past Post operate in?
A: Past Post operates across fintech (financial technology), insurtech (insurance technology), non-fungible tokens (NFTs), and information technology sectors. It functions as a software-as-a-service (SaaS) platform providing life insurance and digital legacy services.

## Why It Matters
Past Post represents a significant innovation in the intersection of fintech, insurtech, and digital legacy planning. By embedding life insurance within a comprehensive afterlife management application, the platform addresses a gap in the market for end-of-life planning tools that combine financial protection with practical arrangements. The company's integration of non-fungible token (NFT) technology suggests modern approaches to digital asset management and verification, potentially offering unique solutions for heritage preservation and document authentication.

The platform matters because it consolidates multiple end-of-life planning functions—traditionally handled separately by lawyers, insurance companies, and funeral services—into a single digital ecosystem. Users can manage wills, last wishes, pet care arrangements, bereavement communications, and funeral consumer decisions through one interface. This integration simplifies complex processes during emotionally challenging times and ensures that critical information reaches appropriate parties when needed.

Operating in Mexico's growing fintech sector, Past Post reflects broader trends in Latin American digital financial services adoption. The business-to-business distribution model indicates potential partnerships with employers, financial institutions, or other organizations that could offer the service as an employee benefit or customer add-on. The company's establishment in 2022 positions it within the post-pandemic surge of interest in digital estate planning and remote-access financial services, addressing modern needs for digital-first solutions to life's inevitable transitions.

## Notable For
- **Integrated Service Model:** Combines life insurance, last wishes management, digital wills, and posthumous communications in a single platform
- **Multi-Industry Positioning:** Operates simultaneously across fintech, insurtech, NFT technology, and SaaS sectors
- **B2B and B2C Distribution:** Offers both direct consumer access via mobile app stores and business-to-business channels
- **Digital-First Approach:** Provides fully digital solutions for traditionally paper-heavy legal and insurance processes
- **Mexican Market Focus:** Tailored specifically for the Mexican market with Spanish-language interfaces and Mexico-specific legal considerations

## Body

### Company Overview
Past Post, legally registered as J4PP SA de CV, is a privately held Mexican company founded in June 2022. The company is headquartered in Mexico City at coordinates 19.424586961473715, -99.20392993361716, within postal code 11000. The organization operates as a business entity classified under multiple categories: business, enterprise, application, website, life insurance provider, and software-as-a-service (SaaS) platform.

### Platform and Services
The Past Post application functions as an "Afterlife App" focused on last wishes and embedded life insurance. The platform encompasses the following service categories:
- **Letter and communication services:** Last words and posthumous messaging
- **Legal documentation:** Wills and estate planning
- **Insurance products:** Embedded life insurance coverage
- **Care arrangements:** Pet and dependent provisions
- **End-of-life planning:** Funeral consumer organization, bereavement support, disposal of human corpses arrangements
- **Heritage services:** Heritage register management

### Technology and Distribution
Past Post leverages multiple technology frameworks including:
- **Non-fungible tokens (NFTs):** Integrated into service offerings
- **Software-as-a-Service (SaaS):** Core delivery model
- **Digital distribution:** Available through Apple App Store (ID: 6444081225) and Google Play Store (package: com.pastpost)
- **Distribution formats:** Digital download and business-to-business channels

The Google Play Developer ID is 5258026934991929097.

### Online Presence and Social Media
Past Post maintains an active digital footprint across multiple platforms:
- **Website:** https://pastpost.com/ (Spanish language, Mexico-targeted)
- **Privacy Policy:** https://pastpost.com/privacidad/
- **Twitter:** @pastpostmx (Account ID: 1524901098594656256, active since June 2022)
- **Facebook:** pastpostmx
- **Instagram:** pastpost_mx
- **LinkedIn:** Organization ID 87401219
- **YouTube:** Channel ID UCPu8BDfRShg2W3lAg6SECVA, handle @pastpostmx
  - Channel established: May 12, 2022
  - Videos: 2 (as of February 2023)
  - Subscribers: 3 (as of February 2023)
  - Total video views: 3,358,440 (as of November 2025)

### Business Structure and Professional Identity
The company operates under the corporate structure of a privately held company (Sociedad Anónima de Capital Variable). Key business identifiers include:
- **Crunchbase Organization ID:** past-post
- **Wikidata Description:** "Afterlife App, last wishes and embedded life insurance"
- **Location of Formation:** Mexico City, Mexico
- **App Store Icon:** Available via Wikimedia Commons (Past_Post_App_Icon.png)

The company's YouTube channel was established on May 12, 2022, preceding the official June 2022 inception date, indicating preliminary branding and marketing activities during the pre-launch phase.

## References

1. YouTube API