# Partner or servant? The influence of robot role positioning on consumers’ brand evaluations

> Research article (Journal of Business Research, 2024) · cited 21× · AI/ML

**Wikidata**: [openalex:W4398155477](https://www.wikidata.org/wiki/openalex:W4398155477)  
**Source**: https://4ort.xyz/entity/partner-or-servant-the-influence-of-robot-role-positioning-on-consumers-brand-evaluations