# Participant or spectator? Comprehending the sport sponsorship process from different perspectives

> Research article (EuroMed Journal of Business, 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4285385726](https://www.wikidata.org/wiki/openalex:W4285385726)  
**Source**: https://4ort.xyz/entity/participant-or-spectator-comprehending-the-sport-sponsorship-process-from-different-perspectives