# Parent brands’ influence on co-brand’s perception: a model-based approach

> Research article (Journal of Product & Brand Management, 2018) · cited 11× · AI/ML

**Wikidata**: [openalex:W2900167359](https://www.wikidata.org/wiki/openalex:W2900167359)  
**Source**: https://4ort.xyz/entity/parent-brands-influence-on-co-brands-perception-a-model-based-approach