# Paradoxes in servitization: A processual perspective

> Research article (Industrial Marketing Management, 2021) · cited 64× · AI/ML

**Wikidata**: [openalex:W4200594997](https://www.wikidata.org/wiki/openalex:W4200594997)  
**Source**: https://4ort.xyz/entity/paradoxes-in-servitization-a-processual-perspective