# Pairwise normalization: A neuroeconomic theory of multi-attribute choice

> Research article (Journal of Economic Theory, 2021) · cited 46× · AI/ML

**Wikidata**: [openalex:W3132788963](https://www.wikidata.org/wiki/openalex:W3132788963)  
**Source**: https://4ort.xyz/entity/pairwise-normalization-a-neuroeconomic-theory-of-multi-attribute-choice