# Pairing People with Products: Anthropomorphizing the Object, Dehumanizing the Person

> Research article (Journal of Consumer Psychology, 2019) · cited 29× · AI/ML

**Wikidata**: [openalex:W2960488248](https://www.wikidata.org/wiki/openalex:W2960488248)  
**Source**: https://4ort.xyz/entity/pairing-people-with-products-anthropomorphizing-the-object-dehumanizing-the-person