# Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels

> Research article (International Journal of Research in Marketing, 2019) · cited 66× · AI/ML

**Wikidata**: [openalex:W2963513110](https://www.wikidata.org/wiki/openalex:W2963513110)  
**Source**: https://4ort.xyz/entity/package-graphic-design-and-communication-across-cultures-an-investigation-of-chinese-consumers-interpretation-of-importe