# Overcoming the Liability of Foreignness in International Retailing: A Consumer Perspective

> Research article (Journal of International Management, 2015) · cited 44× · AI/ML

**Wikidata**: [openalex:W964092618](https://www.wikidata.org/wiki/openalex:W964092618)  
**Source**: https://4ort.xyz/entity/overcoming-the-liability-of-foreignness-in-international-retailing-a-consumer-perspective