# Overcoming consumer resistance to innovations – an analysis of adoption triggers

> Research article (R and D Management, 2017) · cited 51× · AI/ML

**Wikidata**: [openalex:W2595728332](https://www.wikidata.org/wiki/openalex:W2595728332)  
**Source**: https://4ort.xyz/entity/overcoming-consumer-resistance-to-innovations-an-analysis-of-adoption-triggers