# Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration

> Research article (Industrial Marketing Management, 2020) · cited 57× · AI/ML

**Wikidata**: [openalex:W3042148313](https://www.wikidata.org/wiki/openalex:W3042148313)  
**Source**: https://4ort.xyz/entity/outcome-based-contracting-from-the-customers-perspective-a-means-end-chain-analytical-exploration