# Out of the Box Thinking: Improving Customer Lifetime Value Modelling via Expert Routing and Game Whale Detection

> Research article (Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, 2023) · cited 15× · AI/ML

**Wikidata**: [openalex:W4387846779](https://www.wikidata.org/wiki/openalex:W4387846779)  
**Source**: https://4ort.xyz/entity/out-of-the-box-thinking-improving-customer-lifetime-value-modelling-via-expert-routing-and-game-whale-detection