# Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation

> Research article (Journal of Consumer Research, 2017) · cited 42× · AI/ML

**Wikidata**: [openalex:W2610087242](https://www.wikidata.org/wiki/openalex:W2610087242)  
**Source**: https://4ort.xyz/entity/out-of-category-brand-imitation-product-categorization-determines-copycat-evaluation