# Organizing for cross-selling: Do it right, or not at all

> Research article (International Journal of Research in Marketing, 2019) · cited 18× · AI/ML

**Wikidata**: [openalex:W2950844571](https://www.wikidata.org/wiki/openalex:W2950844571)  
**Source**: https://4ort.xyz/entity/organizing-for-cross-selling-do-it-right-or-not-at-all