# Organizational intention to adopt big data in the B2B context: An integrated view

> Research article (Industrial Marketing Management, 2019) · cited 203× · AI/ML

**Wikidata**: [openalex:W2974113626](https://www.wikidata.org/wiki/openalex:W2974113626)  
**Source**: https://4ort.xyz/entity/organizational-intention-to-adopt-big-data-in-the-b2b-context-an-integrated-view