# Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry

> Research article (Journal of Business Research, 2016) · cited 43× · AI/ML

**Wikidata**: [openalex:W2306268813](https://www.wikidata.org/wiki/openalex:W2306268813)  
**Source**: https://4ort.xyz/entity/organizational-behavior-in-innovation-marketing-and-purchasing-in-business-service-contextsan-agenda-for-academic-inquir