# Organizational ambidexterity, brand management capability and brand performance

> Research article (Journal of Business and Industrial Marketing, 2020) · cited 25× · AI/ML

**Wikidata**: [openalex:W3089485804](https://www.wikidata.org/wiki/openalex:W3089485804)  
**Source**: https://4ort.xyz/entity/organizational-ambidexterity-brand-management-capability-and-brand-performance