# Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness

> 2016 doctoral thesis by Huw O'Connor at University of Waikato

**Wikidata**: [Q112931435](https://www.wikidata.org/wiki/Q112931435)  
**Source**: https://4ort.xyz/entity/organising-for-advertising-creativity-differential-effects-of-agency-structure-absorptive-capacity-and-abrasion-on-originality-and-appropriateness


## References

1. [Source](https://hdl.handle.net/10289/9884)