# Ordinary customer experience: Conceptualization, characterization, and implications

> Research article (Psychology and Marketing, 2023) · cited 25× · AI/ML

**Wikidata**: [openalex:W4376891784](https://www.wikidata.org/wiki/openalex:W4376891784)  
**Source**: https://4ort.xyz/entity/ordinary-customer-experience-conceptualization-characterization-and-implications