# Order effect of multi‐touchpoints on Generation Z consumers

> Research article (International Journal of Consumer Studies, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4361305875](https://www.wikidata.org/wiki/openalex:W4361305875)  
**Source**: https://4ort.xyz/entity/order-effect-of-multitouchpoints-on-generation-z-consumers