# Orchestration of value: the role of customer success managers within sales ecosystems

> Research article (European Journal of Marketing, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4388073741](https://www.wikidata.org/wiki/openalex:W4388073741)  
**Source**: https://4ort.xyz/entity/orchestration-of-value-the-role-of-customer-success-managers-within-sales-ecosystems