# Oracle BlueKai Data Management Platform

> cloud-based data management platform

**Wikidata**: [Q21178584](https://www.wikidata.org/wiki/Q21178584)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/BlueKai)  
**Source**: https://4ort.xyz/entity/oracle-bluekai-data-management-platform

## Summary
Oracle BlueKai Data Management Platform is a cloud-based data management platform developed by Oracle Corporation, acquired in 2014. It is designed for enterprise software and data management, helping businesses organize and leverage customer data for marketing and analytics purposes.

## Key Facts
- **Type**: Cloud-based data management platform
- **Industry**: Data management platform
- **Owned by**: Oracle Corporation (acquired in 2014)
- **Inception**: 2008
- **Headquarters**: Austin, United States
- **Primary use**: Data management software, enterprise software
- **Aliases**: BlueKai, Oracle Marketing, Oracle BlueKai, BlueKai Data Management Platform, BlueKai DMP
- **Website**: [https://www.oracle.com/cx/marketing/data-management-platform/](https://www.oracle.com/cx/marketing/data-management-platform/)
- **Social media presence**: Twitter (@OracleMarketing), Facebook (OracleMarketing), YouTube (Oracle Marketing Cloud)
- **Wikipedia entry**: [BlueKai](https://en.wikipedia.org/wiki/BlueKai)

## FAQs
### Q: What is Oracle BlueKai Data Management Platform?
A: Oracle BlueKai Data Management Platform is a cloud-based data management platform that helps businesses organize and leverage customer data for marketing and analytics purposes. It was acquired by Oracle Corporation in 2014 and is used for enterprise software and data management.

### Q: Who owns Oracle BlueKai Data Management Platform?
A: Oracle BlueKai Data Management Platform is owned by Oracle Corporation, which acquired it in 2014.

### Q: Where is Oracle BlueKai Data Management Platform headquartered?
A: The platform is headquartered in Austin, United States.

### Q: What are the main uses of Oracle BlueKai Data Management Platform?
A: The platform is primarily used for data management software and enterprise software, helping businesses organize and leverage customer data for marketing and analytics.

### Q: How can I access Oracle BlueKai Data Management Platform?
A: You can access the platform through its official website: [https://www.oracle.com/cx/marketing/data-management-platform/](https://www.oracle.com/cx/marketing/data-management-platform/).

## Why It Matters
Oracle BlueKai Data Management Platform plays a crucial role in the data management and marketing industries by providing businesses with a cloud-based solution for organizing and leveraging customer data. As part of Oracle Corporation, it benefits from the company's extensive resources and expertise in enterprise software. The platform's acquisition in 2014 allowed Oracle to enhance its marketing and data management capabilities, providing businesses with a more comprehensive suite of tools for customer data management. By helping businesses make data-driven decisions, Oracle BlueKai Data Management Platform contributes to more effective marketing strategies and improved customer engagement.

## Notable For
- **Acquisition by Oracle Corporation**: The platform was acquired by Oracle in 2014, integrating it into Oracle's marketing and data management solutions.
- **Cloud-based solution**: Oracle BlueKai Data Management Platform is a cloud-based platform, offering flexibility and scalability for businesses.
- **Enterprise software**: The platform is designed for enterprise software, catering to the needs of large organizations.
- **Data management**: It specializes in data management, helping businesses organize and leverage customer data effectively.
- **Marketing and analytics**: The platform supports marketing and analytics, enabling businesses to make data-driven decisions.

## Body
### Overview
Oracle BlueKai Data Management Platform is a cloud-based data management platform developed by Oracle Corporation. It was acquired by Oracle in 2014 and is used for enterprise software and data management. The platform is headquartered in Austin, United States, and has a strong presence on social media, including Twitter, Facebook, and YouTube.

### History and Ownership
- **Inception**: 2008
- **Owned by**: Oracle Corporation (acquired in 2014)
- **Headquarters**: Austin, United States

### Uses and Features
- **Primary use**: Data management software, enterprise software
- **Key features**: Cloud-based, data management, marketing and analytics support

### Social Media Presence
- **Twitter**: @OracleMarketing (verified account)
- **Facebook**: OracleMarketing
- **YouTube**: Oracle Marketing Cloud (channel ID: UCEHbI6FUjCJr3k-b7kKOiDQ)

### Wikipedia and Online Presence
- **Wikipedia entry**: [BlueKai](https://en.wikipedia.org/wiki/BlueKai)
- **Website**: [https://www.oracle.com/cx/marketing/data-management-platform/](https://www.oracle.com/cx/marketing/data-management-platform/)

### Additional Information
- **Aliases**: BlueKai, Oracle Marketing, Oracle BlueKai, BlueKai Data Management Platform, BlueKai DMP
- **Industry**: Data management platform
- **Social media followers**: 62,534 (as of 2022)
- **YouTube views**: 348,599 (as of 2025)

## References

1. [Crunchbase](http://www.crunchbase.com/organization/bluekai)
2. Google Knowledge Graph
3. YouTube API