# Oracle Advertising and Customer Experience

> cloud-based application software

**Wikidata**: [Q107313664](https://www.wikidata.org/wiki/Q107313664)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Oracle_Advertising_and_Customer_Experience)  
**Source**: https://4ort.xyz/entity/oracle-advertising-and-customer-experience

## Summary
Oracle Advertising and Customer Experience (CX) is a cloud-based application software suite developed by Oracle Corporation. It is designed to manage a comprehensive range of business functions, including customer relationship management (CRM), advertising, sales, marketing, customer service, and e-commerce. The platform serves as an enterprise software solution for connecting customer data across various business touchpoints.

## Key Facts
- **Developer:** Oracle Corporation.
- **Type:** Cloud-based application software; classified as a software suite and enterprise software.
- **Primary Functions:** Customer experience, customer relationship management (CRM), advertising, sales, marketing, customer service, and e-commerce.
- **Website:** https://www.oracle.com/cx/
- **Social Media Handle:** Twitter account @OracleCX (created April 18, 2008).
- **YouTube Presence:** Channel ID `UCImf2Mm1xLB1UviAEpHwW9w` (created February 20, 2012).
- **Alternative Names:** Oracle Cloud CX, Oracle Customer Experience, Oracle Fusion Cloud CX, Oracle Fusion Cloud Customer Experience.
- **Knowledge Graph ID:** /g/11q2qvxxlg.

## FAQs
### Q: What specific business functions does Oracle Advertising and Customer Experience cover?
A: The software suite covers a broad spectrum of customer-facing operations, specifically advertising, sales, marketing, customer service, and e-commerce. It integrates these functions to support overall customer relationship management (CRM).

### Q: Is Oracle Advertising and Customer Experience a cloud-based service?
A: Yes, the entity is explicitly defined as cloud-based application software designed for enterprise use.

### Q: Who is the developer of Oracle Advertising and Customer Experience?
A: The software is developed and managed by Oracle Corporation.

## Why It Matters
Oracle Advertising and Customer Experience (CX) matters as a comprehensive enterprise solution intended to unify the customer lifecycle. By integrating distinct business domains—such as advertising, sales, marketing, and customer service—into a single cloud-based software suite, it addresses the need for cohesive data management in modern business environments. Organizations use this platform to bridge the gap between marketing efforts and actual sales results, ensuring that customer interactions are tracked and managed efficiently across all channels. As a product of Oracle Corporation, it plays a significant role in the software industry by providing the infrastructure for businesses to manage high-volume e-commerce and customer support operations.

## Notable For
- **Comprehensive Suite:** Unifies advertising, marketing, sales, commerce, and service into a single cloud platform.
- **Enterprise Integration:** Recognized as distinct enterprise software capable of handling complex CRM requirements.
- **Digital Presence:** Maintains an active and verified digital footprint, including a Twitter account active since 2008 and a YouTube channel established in 2012.
- **Market Identity:** Holds a specific Google Knowledge Graph ID (/g/11q2qvxxlg) and is recognized across multiple languages on Wikipedia.

## Body
### Classification and Nature
Oracle Advertising and Customer Experience is classified as a non-tangible executable component of a computer, specifically categorized under software and software suites. It operates as "software as a service" (SaaS) within the cloud-based application layer. The entity is also listed as a "software company" class in specific database contexts, though its primary definition is that of a software product developed by Oracle Corporation.

### Operational Scope and Usage
The software is built for "use" in several critical enterprise verticals. These include:
*   Customer experience management
*   Customer relationship management (CRM)
*   Advertising and sales automation
*   Marketing automation
*   Customer service and support
*   E-commerce transaction processing

### Brand Aliases and Identity
The entity is known by several official aliases in the industry, reflecting its integration into the Oracle ecosystem. These names include Oracle Cloud CX, Oracle Customer Experience, Oracle Advertising and CX, Oracle Fusion Cloud CX, and Oracle Fusion Cloud Customer Experience. Its unique identifier in the Google Knowledge Graph is `/g/11q2qvxxlg`.

### Digital Footprint and Statistics
The product maintains a significant social media presence, indicative of its market standing:
*   **Twitter (X):** The handle `@OracleCX` was created on April 18, 2008. As of August 23, 2022, the account recorded 60,969 followers.
*   **YouTube:** The dedicated channel (ID: `UCImf2Mm1xLB1UviAEpHwW9w`) was created on February 20, 2012. It recorded 426,600 total views by December 2021 and accumulated 5,580 subscribers by April 29, 2024.
*   **Professional Networks:** The associated LinkedIn ID is `oracle-cx`, and the official Facebook handle is `OracleCustomerExperience`.

## References

1. YouTube API