# Optimizing the Digital Marketing Landscape: A Comprehensive Exploration of Artificial Intelligence (AI) Technologies, Applications, Advantages, and Challenges

> Research article (Frontiers of Finance, 2024) · cited 11× · AI/ML

**Wikidata**: [openalex:W4410187426](https://www.wikidata.org/wiki/openalex:W4410187426)  
**Source**: https://4ort.xyz/entity/optimizing-the-digital-marketing-landscape-a-comprehensive-exploration-of-artificial-intelligence-ai-technologies-applic