# Optimizing Customer Segmentation in the Banking Sector: A Comparative Analysis of Machine Learning Algorithms

> Research article (Journal of Computer Science and Technology Studies, 2024) · cited 18× · AI/ML

**Wikidata**: [openalex:W4402052437](https://www.wikidata.org/wiki/openalex:W4402052437)  
**Source**: https://4ort.xyz/entity/optimizing-customer-segmentation-in-the-banking-sector-a-comparative-analysis-of-machine-learning-algorithms