# Optimising customer retention: An AI-driven personalised pricing approach

> Research article (Computers & Industrial Engineering, 2024) · cited 18× · AI/ML

**Wikidata**: [openalex:W4391058159](https://www.wikidata.org/wiki/openalex:W4391058159)  
**Source**: https://4ort.xyz/entity/optimising-customer-retention-an-ai-driven-personalised-pricing-approach