# Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

> Research article (Cogent Business & Management, 2023) · cited 23× · AI/ML

**Wikidata**: [openalex:W4322743367](https://www.wikidata.org/wiki/openalex:W4322743367)  
**Source**: https://4ort.xyz/entity/opt-in-e-mail-marketing-influence-on-consumer-behaviour-a-stimuliorganismresponse-sor-theory-perspective