# Opposites attract: How incumbents learn and unlearn in coopetitive relationships with start-ups

> Research article (Industrial Marketing Management, 2023) · cited 19× · AI/ML

**Wikidata**: [openalex:W4377047637](https://www.wikidata.org/wiki/openalex:W4377047637)  
**Source**: https://4ort.xyz/entity/opposites-attract-how-incumbents-learn-and-unlearn-in-coopetitive-relationships-with-start-ups