# Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities

> Research article (International Journal of Consumer Studies, 2022) · cited 34× · AI/ML

**Wikidata**: [openalex:W4282978972](https://www.wikidata.org/wiki/openalex:W4282978972)  
**Source**: https://4ort.xyz/entity/opportunity-cost-in-consumer-behavior-definitions-operationalizations-and-ambiguities